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Barack Obama raised a record amount of money in his campaign against John McCain. At the end of September he had amassed a total of $605 million from more than three million donors. And much of that money came from small donors who gave again and again or volunteered for the campaign. He built a small army of regular people who spread across the country and generated enthusiasm rarely seen in contemporary American politics.

It was groundbreaking and impressive, but how did Obama win – was it marketing or a movement? Personality, policy or a perfect storm?

Today on GRITtv MATT TAIBBI, BENNETT ZIER, and BILL FLETCHER, Jr. on how Obama won.

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